Introduction to today’s blog post: 5 Self-Publishing Lessons for Gambian authors: From Manuscript to Global Audience
The journey from writing to publishing is never easy, especially for Gambian writers. With limited publishing options, little guidance, and even fewer success stories, it can feel like navigating a path with no map. But that doesn’t mean the journey is impossible. I’ve walked this road, publishing three books and building an audience across platforms. Here are five lessons every Gambian writer must learn before stepping into the publishing world.
1. Recognise the Challenges in Gambian Publishing
The publishing industry in The Gambia is still developing. Most writers struggle to get their work accepted by local publishers, and those who do often face financial and logistical hurdles. I went through this—manuscripts stuck, false promises, delays, and a sense of discouragement. That experience led me to search for alternatives.
2. Embrace Self-Publishing
Amazon KDP changed everything for me. It offered freedom and visibility. If you’re new to KDP, here’s a simple breakdown:
- Prepare Your Manuscript: Edit carefully. Format it for print or ebook using Word or free tools.
- Create a Cover: Canva is free and works well. You can also hire a designer.
- Sign Up for Amazon KDP: It’s free. Follow the steps to upload your book.
- Choose Pricing & Distribution: You control how much you earn and where your book appears.
- Publish and Promote: Once live, start sharing it. Use your story and voice to market, not tricks.
Self-publishing isn’t more straightforward, but it puts the power in your hands.
Here is my blog about the rise of Gambian literature. I hope you enjoy it and gain new insights. CLICK HERE
3. Stay True to Your Voice
This is especially important for Gambian and African writers. Don’t change your voice to sound foreign or “sell better.” People want real stories. Authenticity connects more than trying to write like someone you’re not. Write in your rhythm, reflect your place, and let your experience guide the reader.
4. Build a Digital Presence Early
Please don’t wait until the book is finished before discussing it. Here’s what helped me:
- Create a Simple Website: Share updates, blog posts, and links to your books.
- Use Social Media Wisely: Post consistently. Talk about your writing, your culture, and your journey.
- Optimise for Search: Use keywords your audience searches for—like “Gambian writers” or “African migration stories.”
This is how 16% of my Google traffic came from first-time visitors—people discovering my work just by searching.
5. Connect with the Writing Community
Writing can be lonely. But it doesn’t have to be. Look for ways to engage:
- Join Groups: Facebook has Gambian writing groups. So does WhatsApp. Find your people.
- Attend Events: Even online ones help. I’ve learned a lot from free Zoom workshops.
- Collaborate: Write joint essays, co-author projects, or support another writer’s launch.
You’ll grow faster when you grow together.
Final Thoughts
Writing from The Gambia for the world isn’t just possible—it’s happening. I’m proof of that. From Il Deserto Non Ha Cielo, to Five and Half Senses, The Little Book of Afrocanos, and now A Letter to My Dead Friend from The Gambia, I’ve shared stories that started with a pen and ended in readers’ hands worldwide.
Use these lessons to guide your journey. Publish.
Share. Learn. Then repeat.
Do you have questions about any of these steps? Contact me directly through my website’s contact page or social channels. Let’s grow together.
